Create pay-per-click campaigns to drive traffic, generate leads, and increase sales.
Our PPC services will work with you to build successful PPC advertising strategies across Google Ads, Microsoft Ads (formerly Bing Ads), Yahoo and Search Partners, and Yandex and Baidu for overseas presence (if you require it). Our PPC strategies go beyond just creating great ad campaigns. We use user-drawn data to look into who we want to be clicking on the ad (and why).Our PPC experts will then gather the information that outlines the user journey to create a campaign that speaks to your audience, wherever they are in their journey. PPC advertising is something of an artform; one of which we implement a code of conduct to create bespoke campaigns.
Our code
- Investigating the general health and search query efficiency of your PPC account (if you’ve dabbled in PPC ads before). - Liaising with you to outline a detailed case study of your brand objectives and what you expect to achieve from PPC advertising – whether that’s staying ahead of your competition, audience expansion, lead generation/conversion, or anything in between. - Pinpointing your current audience and your target audience, and how to reach them. - Metric monitoring – keeping tabs on the number of times your advert has been clicked on next to the number of impressions it has gained (the times it has shown up in searches).
The Bottom Line
Keyword, ad and landing page relevancy, conversions, cost per acquisition, click-through rates (CTR), user landing page experiences, and how strong your call-to-action (CTA) is all factors into the success of PPC advertising. We will tick all of the boxes to make sure your paid ad campaigns smash your targets.